Already 50 percent of exhibition space booked at the new AGRITECHNICA ASIA show

Already 50 percent of exhibition space booked at the new AGRITECHNICA ASIA show

Bangkok/Frankfurt – 6 SEPTEMBER 2016

Less than 12 weeks after AGRITECHNICA ASIA was launched, half of its exhibition space has already been allocated to exhibitors. With more than seven months to go until the show opening, 10 leading international exhibitors from six countries have committed themselves to jointly develop the Asian agriculture exhibition taking place in Bangkok 15 – 17 March 2017.

The first edition of the world’s leading agricultural machinery and equipment in Asia show will focus on agriculture machinery for top produced crops in Asia such as rice, sugar cane, cassava, maize, root crops, palm oil and wheat. The goal of AGRITECHNICA ASIA is to showcase more than 221 exhibitors from Asia and Europe, and welcome 8,000 trade visitors on 7,550 sq.m. of floor space who are dedicated to finding solutions for the region. Quality buyers, top investors and farmers across Asia will be invited to visit the exhibition featuring hosted buyer programs which is set to attract leading suppliers, farm owners, agriculturalists and agronomists, investors, distributors, dealers, decision makers and top executives from high profile companies to visit AGRITECHNICA ASIA in March 2017. The trade fair is prepared to support all of the attendees with an opportunity to have complimentary room nights stay in Bangkok during the show and being a part of global business networking for agribusiness in ASEAN. In addition to the conference program, technology professionals in agriculture and international experts will lead master classes to share knowledge and know-how for farmers.

Mr. Axel Wildner, Counsellor for Food and Agriculture, Embassy of the Federal Republic of Germany Bangkok said “Combining Western technology with Asian demand for agricultural solutions makes AGRITECHNICA ASIA the industry platform for the future and agriculture and Asia will go hand in hand. AGRITECHNICA ASIA will play a vital role in bringing governments, suppliers, and farmers together.”

“We are pleased that in such a short time, we have already filled half of the exhibition space planned for AGRITECHNICA ASIA. In our experience of launching new exhibitions, this result so soon reflects the great confidence exhibitors have in this new show. Feedback about AGRITECHNICA ASIA from numerous agricultural machinery companies so far has been overwhelming. Those who already know AGRITECHNICA are convinced AGRITECHNICA ASIA will be a successful event,” says Mr. Akachai Ponsomboon, Project Manager AGRITECHNICA ASIA, VNU Exhibitions Asia Pacific.

Leading companies, including AGCO Holdings (Singapore) Pte Ltd, a leader in tractor, agricultural machinery and equipment; LOVOL, a leader of heavy equipment and construction machinery; Maschio Gaspard, a leader in the production of agricultural implements for tillage, seeding/planting, crop care, landscaping and hay making; PÖTTINGER, a leader of grassland management, soil preparation and seed drill technology; Fliegl Agrartechnik who is number one in Europe for transport, biogas and forest technology; and CLAAS, a market leader in combine harvesters and world’s leading manufacturers of agricultural engineering equipment, will participate in AGRITECHNICA ASIA 2017. As Asia has always been an important market in the agriculture industry, further top companies from China, India, Japan, South Korea, Taiwan, Denmark and Spain will also be a part of AGRITECHNICA ASIA.

Josef Fliegl, President Fliegl Agrartechnik GmbH said “Being a Launch Partner of AGRITECHNICA ASIA offers my company a perfect platform to present its products to customers and partners from the key countries of the important Asian markets.”

The first AGRITECHNICA ASIA will be held parallel with Horti ASIA 2017, which is the local trade exhibition include the latest technologies and innovations from pre-planting process, cultivation, maintenance, and harvest to post-harvest management. It becomes the most valuable trade periods for Horticulture and Agriculture industries all in one marketplace during 15-17 March 2017 at BITEC Bangkok, Thailand.

For further information about AGRITECHNICA ASIA, please contact;

Ms. Marie Servais, Project Manager (

Mr. Akachai Ponsomboon, Project Manager (

Media Contact:

DLG e.V.

Mr. Dietrich Holler;         Email:;                        Tel +49 69 24788-200

Mr. Friedrich Rach;        Email:;              Tel +49 69 24788-202

Mrs. Malene Conlong;    Email:;       Tel +49 69 247 88-237 (International enquiries)


VNU Exhibitions Asia Pacific

Mrs. Panadda Atthakowit

Email:;            Tel +66 2 670 0900 ext. 204

Mrs. Saengtip Techapatiphandee

Email:;     Tel +66 2 670 0900 ext. 122


AGCO and Maschio Gaspardo Launch Partners of AGRITECHNICA ASIA 2017

Bangkok/Frankfurt – 13 July 2016

With the manufacturers AGCO and Maschio Gaspardo, the organizers of AGRITECHNICA ASIA 2017, DLG International (Deutsche Landwirtschafts-Gesellschaft – German Agricultural Society) and VNU Exhibitions Asia Pacific, have brought two more top-flight launch partners on board. The two project managers Marie Servais (DLG) and Akachai Ponsomboon (VNU) interpret this as a clear signal “for the further rise in interest in Asia’s markets among manufacturers of agricultural machinery and equipment”. Prior to this, LEMKEN, LOVOL and PÖTTINGER had already agreed to act as launch partners for AGRITECHNICA ASIA 2017 which is being held in Bangkok (Thailand) from 15 to 17 March 2017.

Mirco Maschio, President of Maschio Gaspardo Group, said, “Maschio Gaspardo Group has been operating in the Asian market for over a decade, and is known for its wide product range, dedicated network and prompt customer service. Maschio Gaspardo Group not only focuses on the production and sales of agricultural machinery, but also plays an important role in the enhancement of agricultural mechanization. In the last few years, the company has invested heavily in two new production sites in China (Qingdao) and India (Pune) to serve the Asian markets. This investment is an important step in achieving the global leadership position in providing complete crop solutions to farmers. We decided to participate as a launch partner at the first AGRITECHNICA Asia in Bangkok, aware of the strategic importance and the considerable growth of the Asian market in recent years.”

Alex Baker, Manager – Far East, AGCO Holdings (Singapore) Pte Ltd, also stressed the importance of the Asian market for tractor manufacturers. “Thailand continues to be a challenging market with retail finance being a key driver in mechanization for the volume market i.e. compact tractor sector. For the higher horsepower sector, weather and commodity pricing are key. The larger producers are looking to mechanization to streamline and improve productivity. This is exciting, as technology and machinery innovation play a large part in this process. The same can be said for all countries in Asia. Myanmar is opening quickly with a need for modern equipment, and in Vietnam cropping is changing so there is a shift in machinery types and sizes. The Indonesian market, especially the sugar industry, is seeking solutions due to labor issues. There is increased demand for technology and mechanization in some size or sector in all countries.”

The first AGRITECHNICA ASIA will be held parallel with VIV Asia, Asia’s largest animal husbandry exhibition and Horti Asia, the leading trade fair for Horticultural and Floricultural Production and Processing Technology, at BITEC, Bangkok, from 15 to 17 March 2017. This will make it possible to exploit synergies between animal husbandry and crop production and give the first AGRITECHNICA ASIA an additional boost.

Mechanization of Asia’s agriculture covers a wide range. At AGRITECHNICA ASIA the emphasis will be on solutions for agricultural machinery and equipment that are both relevant and important to the development of agriculture in Asian markets. In the coming decade mechanization and the use of modern machinery will increase strongly, above all due to a growing shortage of labour, more intensive competition and the resulting need to lower production costs.

While the focus at the world’s leading trade fair for agricultural machinery and equipment AGRITECHNICA in Germany lies on innovations in cultivating maize and cereals, AGRITECHNICA ASIA will also feature local solutions for cultivating rice, cassava and sugar cane.

For further information about AGRITECHNICA ASIA please contact Ms Marie Servais, Project Manager (, or Mr. Akachai Ponsomboon, Project Manager (

Media contact:
DLG e.V.
Mr. Dietrich Holler; Email:; Tel +49 6924788-200
Mr. Friedrich Rach; Email:; Tel +49 6924788-202
Mrs. Malene Conlong; E-Mail:; Tel +49 69 247 88-237 (International enquiries)

VNU Exhibitions Asia Pacific
Mrs. Panadda Atthakowit; Email:; Tel + 6626700900 ext 204
Mrs. Saengtip Techapatiphandee; Email:; Tel +6626700900 ext 122

DLG International and VNU Exhibitions Asia Pacific to launch an Asian version of the world’s leading agricultural exhibition, AGRITECHNICA, in Thailand: AGRITECHNICA ASIA in 2017


DLG International and VNU Exhibitions Asia Pacific to launch an Asian version of the world’s leading agricultural exhibition, AGRITECHNICA, in Thailand: AGRITECHNICA ASIA in 2017

Bangkok/Frankfurt – 22 APRIL 2016

The two leading exhibition organizers in livestock and agricultural machinery today announced a joint-venture agreement to launch a new exhibition, AGRITECHNICA ASIA, 15 – 17 March 2017 in Bangkok, Thailand. The Asian edition of AGRITECHNICA, the world’s largest trade fair for agricultural machinery and equipment, is set to be the first agricultural exhibition that covers all of Asia by focusing on Asia’s largest agricultural buyers from across the region.

Under the terms of the joint venture, the DLG – German Agricultural Society, organizer of AGRITECHNICA in Hanover, Germany, and Dutch-Thai exhibition organizer VNU Exhibitions Asia Pacific, organizer of VIV Asia in Bangkok, will collaborate to establish one of the most powerful joint ventures in the agricultural exhibition industry.

The first edition of AGRITECHNICA ASIA will be held from 15 – 17 March 2017 at BITEC, Bangkok, Thailand, in conjunction with VIV Asia, the largest livestock exhibition in Asia. The co-location will further accelerate the inaugural edition of AGRITECHNICA ASIA, leveraging synergies between animal and crop production.

While the focus in Europe is on innovations for the cultivation of cereals and maize, AGRITECHNICA ASIA will expand the exhibition program further to include local solutions for the cultivation of rice, cassava and sugar cane.

The mechanization of Asian farms covers a wide range of capabilities. At AGRITECHNICA ASIA the emphasis will be on agricultural engineering solutions that are both relevant and important to the development of agriculture in the Asian markets. Mechanization through modern machinery will increase significantly in the next decade mainly due to the growing labor shortages, more competition and therefore the requirement to reduce production costs.

“In addition to the strong growth currently in individual Southeast-Asian countries, this developing region as a whole will be further boosted by the ASEAN grouping by further regional integration in economic cooperation, food trade development and agri-innovations for sustainable food production“ added Dr. Achim Schaffner, DLG´s Head of Agricultural Economics. Thailand is considered a hub for the machinery trade in the region which is underlined by the choice of Bangkok as the venue for AGRITECHNICA ASIA.

“Asia is very important part of the global food supply chain with vast land and rich natural resources. Agriculture plays very important role in Asian economy. The world top brand agricultural companies stand out in the region. Now AGRITECHNICA comes to Asia! I believe it will definitely bring new platform and opportunities to the development of agriculture in Asia.

Lovol Group is very pleased to join hands with the DLG (German Agricultural Society) to present our brand, products, technology and service to the customers from around the world on this platform of AGRITECHNICA ASIA.” says Mr. Wang Guimin, Chairman of the Board, LOVOL, China.

To ensure an impressive launch of AGRITECHNICA ASIA, the organizers decided to realize an international hosted buyer program for the top 150 agricultural decision makers in Asia-Pacific.

“We consider Asia-Pacific as one of our key growth regions. The steep rise in dairy consumption is leading to an upswing in mechanization of grassland management to which Pöttinger, as a grassland specialist, can make a valuable contribution. We also see a great need for investment in arable farming. Pöttinger has the right solutions for both small-scale farming structures and large farms.” said Mr. Heinz Pöttinger, Managing Director PÖTTINGER Landtechnik GmbH, Austria.

The first edition of AGRITECHNICA ASIA is supported by the world’s leading launch partners LEMKEN, LOVOL and Pöttinger with some further leading agricultural manufacturers in discussion.

Particular emphasis will be placed on the development of a relevant professional program accompanying the exhibition. With the support of industry experts, its aim is to enable transfer of know-how through innovative technology for agricultural farms in the region, as well as to strengthen the agricultural network for agricultural machinery manufacturers in Asia. Also of importance is the recognition of innovative agricultural technology developments in Asia through an AGRITECHNICA ASIA innovations award scheme.

“The key goal is to develop new markets together with the agricultural machinery industry. We will bring the top decision makers from ASEAN, China, India, Japan, Korea, and the Middle East together,” said Bernd Koch, Managing Director DLG International GmbH.

“LEMKEN, the specialist supplier for professional arable farming, has been active for many years in the Chinese and Indian markets. Our versatile product range is suitable in many ways to mechanize agriculture in the Asia-Pacific countries and thus provides a significant potential for the future. In order to accede and develop these markets, LEMKEN intends to participate in the first AGRITECHNICA ASIA in Bangkok 2017. This first international exhibition for agricultural machinery in the area provides for LEMKEN an important basis for the future business development.”, said Anthony van der Ley, CEO LEMKEN GmbH & Co. KG, Germany.

DLG (German Agricultural Society) is an independent and non-political organization with a large global network, undertaking not-for-profit activities in key agricultural countries. The organization acts as a partner for the successful development and expansion of international business for foreign companies investing in overseas markets. Through its many specialist exhibitions companies, the DLG supports companies in finding new and appropriate markets by bringing partners together also at the local level. In 2015, DLG organized the AGRITECHNICA exhibition, as well as more than 25 exhibitions in 15 countries. These events have not only resulted in new customers and contracts, but also provided opportunities for greater brand and product awareness for the companies involved. This served as an ideal route for sustainable entry into new markets.

DLG International GmbH operates since 1987 as a highly specialised consulting company with focus on services for organisations of agribusiness and food industry. It has eight international subsidiaries: DLG RUS OOO in Russia; DLG Italia; DLG BENELUX in the Netherlands; DLG AgroFood in Poland; DLG Inter Marketing in Romania; DLG Fuarcilik in Turkey; and DLG AgroTechService in China, as well as IFWexpo in Heidelberg, Germany.

The joint venture brings together the complementary strengths of DLG and VNU Exhibitions Asia Pacific. “At VNU Exhibitions Asia Pacific we have successfully co-developed some of Asia’s leading trade shows with German organizers in the past. Working with DLG is a strategic joint-venture that will deliver an incredible business platform for the Asian market. Most importantly, we incorporate the entire industry from the very beginning to tailor a marketplace that serves their needs,” revealed Mr. Nino Gruettke, Managing Director of VNU Exhibitions Asia Pacific.

For more information about AGRITECHNICA ASIA, please contact Ms. Marie Servais, Project Manager ( or Mr. Akachai Ponsomboon, Project Manager (

Media Contact:

DLG e.V.

Mr. Dietrich Holler; Email:; Tel +49 6924788-200

Mr. Friedrich Rach; Email:; Tel +49 6924788-202

Mrs. Malene Conlong; E-Mail: ; Tel +49 69 247 88-237” (International enquiries)


VNU Exhibitions Asia Pacific

Mrs. Panadda Atthakowit; Email:; Tel + 6626700900 ext 204

Mrs. Saengtip Techapatiphandee; Email:; Tel +6626700900 ext 122